Did Your Guru Screw Up?

[bob_john]

Many day-traders--notwithstanding their frequent claims of
independent thinking and manly self-reliance--are happy to take
guidance wherever they can get it, and an online industry has
grown up to feed that hunger. The most polished and
professional-looking of these operations is Pristine
(www.pristine.com), a White Plains, N.Y. outfit--half online tip
service, half finishing school for would-be day-traders--that
was launched four years ago by partners Oliver Velez and Greg
Capra, who've recently had preliminary conversations about
joining forces with Tokyo Joe.

Numerous other smaller entrepreneurs run electronic cottage
businesses out of their homes. Among the more reputable and
influential is Barbara Simon, a 38-year-old graphic designer in
Boca Raton, Fla. who began posting on Silicon Investor a few
years ago under the handle Jenna. Simon then launched a Website
(www.marketgems.com) and subscription e-mail tips service. Many
of the online gurus have surprising influence, particularly on
volatile technology issues. "Once you get a following," says
Pristine's Oliver Velez, "it takes no special skill to move a
stock." For breadth of influence, though--not to mention sheer
audacity and salesmanship--Park is the reigning king, the
current numero uno.


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