Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Good catch -- I missed the Saturday part.

We tv's target market, per a 2010 quote:

From getting married to having children and raising a family, WE tv understands what's important to women and delivers the shows they love....Our viewers are intrigued by stories that show how other women live and experience life.

It is likely that these folks will not be watching on Saturday morning, either 'sleeping in' after a long week or playing 'soccer mom.'

On the other hand, BCCI's target market -- males who like to interact with scantily clad women -- are not at work (although, perhaps also sleeping in) -- and it is not clear whether the we tv kind of show will appeal even with scantily clad women -- if they are scantily clad, as that attire might not appeal to the target market.

Net -- we tv likely has low expectations for viewership at that hour; Grounded in Seattle could potentially develop a niche audience, but not without promotion since this is not a channel men know. Hopefully, all of the kiosks have notices on them near the window, promoting the show and indicating the cable/DTV/dish channel numbers in the area.