Livewire Ergogenics Inc (LVVV)

[MichellesNotes]

I agree. There's nothing wrong with using women in your advertising but there is a line you shouldn't cross.
You don't see other successful companies over doing it. Like Snapple. They used an average everyday looking person. It doesn't work like people think it works. They built that company up with an average looking person and sold it to Dr.Pepper for an outrageous amount of money. Why do you think that Oprah was the most popular television show in history.. because she doesn't exactly look like a model.

Jared from Subway doesn't look like a body builder or movie star, yet it was the most successful add campaign for them.