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Friday, September 19, 2014 8:47:24 AM
If you listen to the part of the investor conference call when Ezra is talking about timing on the rollout of VitaminFizz he flat out says that the 1st 6 months of a rollout is very test oriented and conservative. This is the reason why the stock hasn't been able to hold rallies since the call. He basically said in other words we won't be making any serious money for another 6 months. BUT that time has now mostly passed and you can see the momentum building with the Walgreens announcement and northeast distribution deal.
Test phase now OVER and the stock price has reset with weekly technicals near all time lows. It makes sense that we bottom here around last years highs and the price starts to move higher in anticipation of a full scale rollout now that the test phase is over. Remember stocks are discounting mechanisms of future cash flows and generally trade on 6-12 months of future earnings.
WE MOVE HIGHER :)
Trade well
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