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Friday, September 19, 2014 3:45:21 AM
If they could provide a hang over dri endorsed by the "stay thirsty my friends" guy?
Or maybe get Martha Stewart to endorse a scientifically proven amino protein in the form of whip cream /frosting that you can apply to all your deserts?
Or maybe really great tasting crunch bars are really great?
If you don't entice a new consumer base it is zero sum! If they aren't marketing it to a new market it is zero sum!
As a consumer aren't you just going to find the best version of what you want? If you used to take powder; then tried crunch bars; you prefer crunch bar; what do you buy? Logic would say crunch bar RATHER than powder and that is zero sum!
It must be marketed to NEW consumers; offering an alternative to existig consumers is canabilaztion!
The latter was for the insightful (sarcasm)replies I'm sure to come...
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