Getting More... (TRUU) with a Buy rating and a $2.20 price target.
Merriman Capital Initiates on True Drinks Holdings, Inc. with a Buy Rating
Merriman Holdings Inc. June 11, 2014 10:03 AM GlobeNewswire Europe
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SAN FRANCISCO - June 11, 2014 - Merriman Capital, Inc. ("Merriman"), a wholly owned subsidiary of Merriman Holdings, Inc. (MERR), announced that it has initiated equity research coverage of True Drinks Holdings, Inc. (TRUU) with a Buy rating and a $2.20 price target.
True Drinks develops and markets healthy beverages such as naturally flavored water and energy drinks. The Company`s flagship product, AquaBallTM Naturally Flavored Water, is sugar-free, calorie-free and does not contain harmful sweeteners. AquaBall is a healthy hydration alternative to high sugar drinks for children, and the Company has licensing agreements with Disney and Marvel and distribution to over 28,500 stores nationwide. The current management team brings significant international food and beverage distribution experience. True Drinks was founded in 2008 and is headquartered in Irvine, CA.
True Drinks operates the majority of its sales, R&D and corporate infrastructure through its headquarters in Irvine, California and manufactures the majority of its products at three packing/manufacturing facilities located in New York, California and Texas. TRUU went public through a reverse merger in October of 2012. Since its inception, TRUU has established a distribution presence that encompasses over 26,000 retail storefronts with leading chains such as Albertsons, Kroger, Winn Dixie, H-E-B, Bristol Farms, Gelson`s, WinCo, Sam`s Club and Rite Aid. The company has also forged exclusive branding partnerships with Disney and Marvel, which provide TRUU with a unique marketing opportunity that should ultimately augment customer acquisition rates. TRUU generates revenue through the sale of its AquaBall line to brick-and-mortar retailers and direct-to-consumer sales of AquaBall and Bazi over the internet.
