Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

I am simply questioning show's value for BCCI.

- What are its economics for BCCI? Not stated, to the best of my knowledge.

- It might build some brand awareness in the few markets BCCI has kiosks (and perhaps for ice cream if still being sold in NY area, anyone know?), but that is small potatoes from a foot print perspective. Plus, women are not the 'target market' for the coffee kiosks.

- This show on a network watched mostly by women is unlikely to build interest in male oriented calendars and baseball caps sold by BCCI. Speaking of which, hard to find the 'shop' on the BCCI website -- and the calendar is still 2014.

- We seem to agree it is unlikely to attract franchisees -- and that is what this company needs if it is to grow.

I know folks have indicated a level of excitement about the show -- the stock jumped from .0525 to .069 on announcement in August, but I am not sure why, given the above. Perhaps instructive to note that the announcing PR is not even on the company's website -- although the PR for this Sunday's local star 'unveiling' at the Seattle Hangar is!

But the stock has drifted back down since, to .0535 at this writing. To be fair to the show -- that reduction may be more about failure to perform (no Q2 financials; no 3rd SW FL store; no Knoxville sports bar) than about diminishing perception of the reality show's value to the company.