MEDirect Latino Inc. (MLTO)

[mgk65]

MEDirect Latino Inc. Exceeds One Million Dollars in March Revenues

Tuesday April 11, 4:05 pm ET
Revenues Increase 11 Percent over February to $1,002,391, New Client Shipments Increase 20 Percent to 4,421

PLANTATION, Fla., April 11, 2006 (PRIMEZONE) -- MEDirect Latino Inc. (Other OTC:MLTO.PK - News) (http://www.medirectlatino.org), the first national provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the Hispanic community, today announced record results for March 2006 in gross billings and new patient shipments. MEDirect Latino reports gross billings of $1,002,391 during the month, a 10.52% increase over February's billings of $906,936. The Company's gross product profit margins remained unchanged at 78%. Total new patient shipments for March numbered 4,421, an increase of 20.39% over February's shipments of 3,672. The Company's 'patient hold journal' (approved and pending shipment for regulatory processing), closed the month with 5,203 additional customer orders, an increase of 17% over February's 4,447 patient hold journal. MEDirect Latino expects to monetize its approved and pending patient orders in April, which is typical to the Company's model.

Ms. Debra Towsley, President, MEDirect Latino, stated, ``MEDirect Latino continues to show record monthly increases in all phases of our operations. The Company has reached a milestone in surpassing a million dollars per month in revenue, all in less than six months from when we began our national advertising campaign. Our continued record growth is a direct result of the efforts of all our employees, who exhibit great pride in providing exemplary customer care. MEDirect Latino has proven results which are consistent in changing markets and economic conditions. Our marketing strategy is simple in its execution: we identified the customers; we reached them; and the customers responded overwhelmingly. That is the true measure of any successful media and marketing campaign. The success of our business is in the large number of customers we are currently servicing on a recurring basis, and the beneficiaries who are migrating to MEDirect Latino due to our Hispanic-friendly Medicare model.''