Health Sciences Group, Inc. HESG), provider of
innovative nutraceutical products and functional food ingredients
derived from natural sources, today announced the introduction of
Sequesterol(TM) Advanced Cardio Formula. In advance of its national
debut in an infomercial slated to air during the second quarter,
Sequesterol(TM) is now available for purchase on-line at
www.sequesterol.com.
"We are pleased to announce that Sequesterol is now available,"
stated Fred E. Tannous, Co-chairman and CEO of Health Sciences Group,
Inc. "In advance of our direct-to-consumer marketing and sales
campaign, we are now making Sequesterol(TM) available online at
www.sequesterol.com. We view this pre-launch opportunity as an
exciting first step in building awareness of America's #1 killer --
heart disease and our fantastic new product -- Sequesterol(TM). In
fact, we have allocated a marketing budget for a pre-launch campaign
which includes a targeted e-mail outreach program, sponsored on-line
advertising and radio commercials in several major metro markets.
During the second quarter, we plan to complete and air a 30-minute
infomercial in conjunction with a national marketing blitz targeting a
broad cross section of concerned Americans. We're very excited about
the prospects for Sequesterol(TM)."
Sequesterol(TM) contains a proprietary blend of clinically-studied
ingredients selected by a leading medical professional for their
unique ability to maintain cardiovascular health and a free-flowing
circulatory system. Sequesterol(TM) Advance Cardio Formula contains a
proprietary blend of natural ingredients formulated to take a
multi-faceted approach to maintain and support ones coronary vascular
system. This combination includes: cassia nomame, a natural
fat-blocking lipase inhibitor; octacosanol, a natural phytochemical
and a major constituent of policosanol; and omega-3 fatty acids, which
have been found to be helpful in reducing the risk of coronary artery
disease. Sequesterol(TM) combines the benefits of these powerful
nutrients with heart-healthy vitamins to produce our advanced cardio
formula!
For a limited time, each purchase of Sequesterol(TM) Advance
Cardio Formula will include a 50-serving shaker bottle of Swiss Diet
Shugr(TM), our zero-calorie sweetener that tastes and bakes like cane
sugar. Orders of two or more bottles will also receive free shipping.
A comprehensive website for Sequesterol(TM) is expected to go
on-line in May followed by airing of the infomercial, expected in
June.
Notice: Sequesterol(TM) is a nutritional supplement that is not
intended to diagnose, treat, cure or prevent any disease. The
statements made about Sequesterol(TM) in this press release have not
been evaluated by the Food and Drug Administration.
About Health Sciences Group, Inc.
Health Sciences Group identifies, develops and commercializes
innovative nutraceutical products derived from natural sources to
provide consumers and medical professionals with preventative
healthcare alternatives. The company markets its own line of
proprietary products based on novel technologies with
clinically-supported, GRAS-certified ingredients. For more
information, visit www.HSciences.com and www.Sequesterol.com.
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Act of 1934 that are based upon current expectations
or beliefs, as well as a number of assumptions about future events.
Although the Company believes that the expectations reflected in the
forward-looking statements and the assumptions upon which they are
based are reasonable, it can give no assurance that such expectations
and assumptions will prove to have been correct. The reader is
cautioned not to put undue reliance on these forward-looking
statements, as these statements are subject to numerous factors and
uncertainties, including without limitation, the independent authority
of the special committee to act on the matters discussed, the
successful negotiation of the potential acquisition and disposal of
transactions described above, successful implementation of the
company's business strategy and competition, any of which may cause
actual results to differ materially from those described in the
statements. In addition, other factors that could cause actual results
to differ materially are discussed in the Company's most recent Form
10-QSB and Form 10-KSB filings with the Securities and Exchange
Commission.
KEYWORD: NORTH AMERICA CALIFORNIA UNITED STATES
INDUSTRY KEYWORD: SENIORS WOMEN YOUTH HEALTH RETAIL FOOD/BEVERAGE RESTAURANT SPECIALTY SUPERMARKET CONSUMER SPORTS FAMILY GAY & LESBIAN MEN PRODUCT/SERVICE
SOURCE: Health Sciences Group, Inc.
CONTACT INFORMATION:
Health Sciences Group, Inc.
Duke Best, 310-242-6700
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