- “Our distribution paths are opening up faster than anticipated”
- “Retailers and distributors alike are quickly finding value in the VitaminFIZZ brand and with this momentum, we expect to see strong penetration in the first two markets before the end of the year.”
Darin Ezra, CEO of Power Brands Consulting
An Article on Sparkling Ice that I just saw... Interesting read...
- If Sparkling Ice is a billion dollar brand by 2018 (my initial thoughts) 1. Even if MINE is half or 1/3 that, it will be huge for the pps 2. MINE has a bigger portfolio of products; Fizz, Boost, Creamer, THC, etc... 3. If this is a billion dollar market it will surely attract Coke, Pepsi, or a big boy...
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