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Wednesday, September 10, 2014 9:28:46 AM
If I were Berge, I wouldn't have backed myself into this corner. Now that he has, this is how I would get out of it:
1. Cancel the r/s (stock moves to .0004) - yes, cancellation of the r/s WILL HAVE a positive effect on the stock.
2. Buy shares to show confidence in the future (Berge buys, stocks moves to .0005-6)
3. Announce any follow-up orders to the Private Label with sales figures/estimates (stock moves to .0007-8)
4. Land a larger order from Sterling (stocks jumps to .001-.0015)
5. Allow private placement investing directly into the co., no more notes (stock moves to .002+)
6. Store opens, investors are happy and supportive of the co. once again. (stock moves to .0025+)
7. A 100/1 r/s is announced as the company is improving and showing shareholder value is increasing. A r/s at this point would make sense and would not be detrimental to the stock.
The above turn-around plan would work, but will never happen until he understands that investors are partners in his future and not a tool for the toxic buddies of the past. Will he do this? Doubtful, but it's about the only way I can see him turning this situation around. I'm sure others will have their own opinions, but this is what I would do.
IMO,
AK
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