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Thursday, September 04, 2014 10:58:16 AM
Really, in the sports nutrition space there are 4 sexy brands.
Gatorade (Pepsico)
Powerade (Coca Cola)
Muscle Milk (Cytosport)
Musclepharm
Musclepharm got more credibility than the other sexy brands as it's core business is the protein powder. This is the pure "drug" the Athletes use. With endorsers like Tiger and Arnold this could propel into something good.
Notice that Musclepharm is the only sexy brand that is both a corporate brand and a consumer brand at the same time. Musclepharm is a culture!
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