I would like to thank Matthew Veal for his timely reply. The following is a copy of the reply from HJOE.
Hangover Joe's Products (JV)
8:59 PM (26 minutes ago)
Dear my name which I deleted for obvious reasons.
Our company appreciates your thoughts and concerns. We are in consultation with attorneys and public relations advisors to make sure we are providing the information you need, and getting the information to as many of the right outlets as we can. Regulation FD of the SEC prohibits of course from disclosing material financial information to individual investors, and advises us to provide a “mosaic” of information investors can use to make good judgments. And we have worked hard to provide that.
We have provided information that we think is very significant. The sell through data, plus store locations, store names, and commentary about our progress, indicates quite a bit. The total number of stores, while not unimportant, is only crucial once the test markets are completed. If we are in a store and the product doesn't move, we wont keep that business, so the sell through data is what matters in our opinion.
Inversely, with good sell through data, we should be able to increase the number of outlets fairly quickly once favorable data has been updated. We have indicated information about our marketing plan, including recent changes to it, and have commented that successful sales is how we believe we can ultimately improve our stock valuations even if some of our convertible notes result in additional shares going on the market.
So we encourage investors to review the disclosures we have made and be assured, the more we learn the more information we will provide to the public.
However, as we have indicated, it is premature to say much more at this time, only because the test market process that is underway for us has not been completed. The stores conduct the tests and we believe the best approach is to let them follow their own processes, not to try to affect the results in any way by providing incomplete information.
To use a football analogy, no one knows the final score until the game is complete. So far the score looks pretty good to us and we think we are in a good position to win. But as a coach might say, “ there is a lot of football left to be played”. So please be patient as we continue our efforts in taking advantage of our opportunities, and thank you for your support.
Thanks,
Mathew Veal, CEO
Hangover Joe's Products Inc.
(OTCBB) HJOE - Stock Symbol
