American Premium Water Corp. (HIPH)

[Fornick8]

Some info on NASCAR sponsorship costs:

This article is a few years old, so costs are probably higher now.

http://sports.whatitcosts.com/sponsor-nascar-team-pg2.htm

Sponsorship Costs

There are three main levels of sponsorship – Associate, Major, and Primary. The amount of financial support for a team will vary not only on the level of sponsorship agreed to but within that level to such perks as the number of driver appearances, advertising guarantees, and most importantly, where the companies logo or logos will appear on the cars. An example of the typical costs for each level and the logo placement possibilities is illustrated as follows:

$500,000 to $2 million for an Associate sponsor - A logo on either the lower rear quarter panels, the rear deck lid, or one post.

$2 to $5 million for a Major sponsor - A logo prominently displayed on either the rear quarter panels or the rear deck lid, and the uniforms.

$10 to $20 million for a Primary sponsor - Logos on the entire hood and quarter panels, the signage below the quarter panels, most of the two posts, the equipment, the uniforms, as well as the color scheme of the car and team uniforms.

APWC can afford maybe a bumper sticker under the chassis in the event the car rolls in an accident. That or more dilution on the way.