Not to be pumpish... however, Think of the massive market share that 5 Hour and also Sparkling Ice contropls. Its HUGE ! Our products are tastier, healthier and from what I have seen with my own eyeballs, "ie" our Boost line... less expensive. I just finished my morning coffee... this time with original Boost.. WE ARE GOING TO MAKE MONEY... already have and gonna make MORE !!