Monday, September 01, 2014 1:51:02 AM
And packaging.
I was at WalMart and saw a very clever cardboard display that fit unobtrusively in the aisle and was quite appealing with the variety of flavors offered.
Their marketing/packaging campaign is quite sophisticated and switching into high gear everywhere.
I've never tried any of their bars and am curious as to how well they taste.
They are at REI and everywhere.
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