Introduction to eSports

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48% of the gamers in the US are women

A survey published by the Entertainment Software Association (ESA) revealed that women are almost as participatory in the electronic games industry in the United States as men. In the world’s largest gaming market, the female audience represents 48% of all people who play in the country. The male audience are with the other remaining 52%.

Furthermore, 59% of the population of the United States, or about 184 million people, consider themselves gamers or have some kind of social involvement with electronic games of any type of platform (PC, consoles, laptops, smartphones or networks).

The survey was conducted with families in more than 2,200 homes throughout the United States. Without specifying the exact number of people interviewed for the reported results, parents and children were asked about their habits with electronic games.

The average age of the players (male and female) is 31 years old, and 36% of this group are women aged over 18 years old. And male players under 18 make up just 17% share in this market.

“People of all ages are playing games. There is no longer a specific stereotype for ‘gamer’, since a player can now be your grandparents, your boss and even your teacher,” said Jaison Allaire, psychology professor at the University of North Carolina, in a supplementary statement to the research results.

http://wsvg.net/48-gamers-us-women/