Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Publication of Q2 2014 financials (due 8/15 for reporting companies, which BCCI intends to be) will create discussion; note that Q2 2013 financials were published Aug 27 2013, so hopefully will happen soon.

I am sure there will be additional discussion if the promised store openings happen. Recall the two pending openings:

- SW FL kiosk. Announced Jan 22, 2104 for 'early Q2.' This unit is important as the SW FL stores are the closest the company has to a 'franchise' model. 2014 PR efforts have been heavily focused on finding franchisees, and this is a key proof point (for better or worse); unfortunately, the Q1 financials disclosed that the SW FL stores lost about $8K/mo/unit in Q1.

- Knoxville sports bar. Announced May, 28, 2014 for 'late July.' This unit is important as it represents a significant brand extension; can the company finance its opening, and run it at a profit??

Absent the above happening, IMO the stock, and discussion board, will drift along until the next PR event. I would fully expect a PR 'flurry' in advance of the reality tv show premier in October; if that opening pulls good numbers in the first couple of weeks, could certainly help.