Some info I gathered today that goes along (somewhat) with your items. I am not here to pump or bash, but only feed what I have been told or researched on my own.
I think we could see THC product start to be rolled out in the next quarter. I heard the ingredients are basically completed and the can is all but completed. This is not anything new...I just think this is closer then I originally thought would happen.
Initial Amazon rollout was of 246 cases of each VF flavor. I don't know the numbers since with the additional supply after they sold out and the person I talked to was not aware more product was available. I think the sample packs where sold out in 23 minutes. I forgot to ask if they had the amount that was available.
When talking about coffee boost, those numbers he had as well, but did not have them readily available to me, but hope to get them in the future. I expressed my displeasure with the lack of PR with the coffeeboost rollout and asked if they thought it was still being introduced with the VF rollout. The answer I received was not definitive, but they referred back to the sample packs and thought that might be an indication of how they will rollout coffeeboost. We heard in the conference call that the plan was to roll CB out with VF...I will be anxious to see pics in stores of all products. When discussing the initial rollout of CB earlier in the year, one point that was made is that the marketing was a bit off. CB was put up by the counter next to 5 hr energy...this is not the way the individual thought it should have been done and I expect to see it maybe by the coffee products in the future. Remember to cater to your crowd...
No new info on Southern Cali rollout, but they expect it to go as planned. I do as well...the company has delivered on their word so far and I do not see this any differently. Keep in mind...many people expect this to just show up on shelves. When drink king was announced as the NY dist. we expected it to just show up in stores. The distributors still have to sale the product to the stores. This is where I believe the difference between the "soft" and "hard" rollout will define themselves. In the "soft" rollout (now) DrinkKing is working their contacts and selling the product without much help. When the "hard" rollout happens I would expect advertising, promotion, etc to coincide with it...this should make it easier to get on shelves. Remember, I doubt too many stores know about VF and CB just yet. When they see a celebrity endorser, advertising, etc...it will have already been planted in their minds when Drinkking and any other distributors try to sale to the store making it more likely they will purchase.
I also spoke at length about the A/S and investors maybe holding off buying more until there is more confidence these shares are being used for what we hope they are being used for. Nothing new, but I was reaffirmed that what was stated in the PR for the A/S increase is the plan for the increase. Cover preferred's, celebrity endorser and so forth. I have a feeling when we actually see what these shares are being used for we will see a confidence boost among outside investors waiting to get in and current investors waiting to buy more.
Not a whole lot discussed as far as celebrity endorser is concerned, however I was told this is a big reason for the share increase.
Personally I am waiting to buy more shares. I need further confirmation that what I believe is going to happen. What are those items...
1.) Pic's of product on shelves in numerous locations.
2.) Goes with #1 which is revenues.
3.) Seeing the A/S used for what they said they would be used for.
I have close to 2 million currently and am happy with that position...I will add though as I see fit. I am in no hurry and will pick up as I feel fit.
Oh, I am scheduled to receive my Strawberry Fiz and Vanilla CB tomorrow! Can not wait...sharing it with the office.
AI
