Tuesday, August 26, 2014 11:20:58 AM
The WSJ stated this about the Monster/Coke deal:
"As part of the asset swap, the Atlanta-based company will transfer to Monster the ownership of Coke's energy-drinks business .... meanwhile, Monster will transfer its non-energy-drinks business, including Hansen's Natural Sodas, Peace Tea, Hubert's Lemonade and Hansen's Juice Products, to Coca Cola"
"Energy drinks face significant regulatory headwinds amid concerns about their potential health effects."
Coke is trading away their energy drink business for natural soda and juice products. Coke obviously knows more about this than the speculation on this board of potential upside and does not want to take such a risk. Let Monster take the future risk.
As Dupa has said:
“Legal play for sure.” – Rudadupa post 30053
Nothing more than a legal play which will likely end up like the Starbucks / Kraft lawsuit.
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