Tuesday, August 26, 2014 10:23:58 AM
BY BEN DARNELL · MON AUG 25, 2014
The NFL will most likely not be the first major sports league to open up to pot. Perhaps the NFL will be the last of the four to join the party. If you simply look at a map of each league’s footprint on America atop a map of marijuana-friendly states, the results may point to an unlikely candidate for the first major pro-sport to go pro-pot.
However, the sport yet to be mentioned beats them all. Yes, hockey! The NHL has more than half of its league positioned in weed-friendly markets. Plus, the need for pain relief is comparable to the NFL. Marijuana pain management could someday become a part of a trainer’s toolbox. It also seems like hockey players can handle a loosened marijuana policy. You rarely hear of drug offenses in the NHL, and those that do arise are mostly performance-enhancing drugs.
The “GREEN” map is going to look different after November 2014. Professional sports leagues will change right along with it. Punishing users will be a discipline of the past. Owners will pressure commissioners to keep key players on the field. Then the training room will start suggesting marijuana prescriptions for pain relief. After the country’s marijuana prohibition begins to ease, sponsorship for marijuana brands will be available. Entrepreneurs will somehow figure out how to sell cannabis concessions.
The future of marijuana in the sports market is still far away. However, the NHL looks to be the first domino to fall. The MLB’s pace of play is perfect for the stoner market, patient people that stare into space for hours at a time. The NBA can embrace its inner-Tupac and ease up on being higher than “Above the Rim” in-and-off-season. Then maybe, just maybe, the NFL will treat a recreational vice a bit lighter than domestic violence.
(Photo: avalanche.nhl.com)
http://www.hightimes.com/read/high-time-hockey
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