The truth is due noted in the S1 filing were Goodwill can not be priced in too the value asked. But with that said unless an asset is something like a New York apartment over looking central park as well as the Hudson river ten she better have real revenue.
Goodwill can only be amortized over five years by accounting rules or shorter due noted in your depreciation were 50% of it is depreciated.
Goodwill can never be greater then all initial investment were the remaining asset has to be marked to market as too its market value.
cost+revenue= market value of a asset or service+revenue= market value
Goodwill= cost-market value taking into account today,s interest rates that when they rise goodwill will go down. Another subject for another day.
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