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Re: Steve Rogers 1945 post# 5857

Friday, 08/22/2014 2:26:26 PM

Friday, August 22, 2014 2:26:26 PM

Post# of 49370
I think they be in over 100 or 200k. You got view this like Monster Energy. They started off like HJOE they didn't move for ever it took years and it does as a beverage company to get to that level. This is not a short time players game I think Hangover Joes will be in 50K store by end of 2015 maybe more. We will see. But the sell through is strong and the brand works and taste good. I had a buddy and he had monster shares he stared in the early days. We spoke the other day he is also buying HJOE. He sold monster years ago for nothing. He said to me on Monday had I held when they sold to coke I would of made more than 10 million dollars I cannot believe I never though back then they could achieve that nor did I see that all this energy was going to be so huge. That was a lesson learned for my friend Paul. So like themails in saying and I so agree with his assessment of this its all about numbers. HJOE is shipping a lot of product but in the end its about growing and getting market share and its going to take time this don't happen over night once they know one big chain and they will others will follow its how it works. This is a soft launch to gain market data that what is going on not pallets to every place but 20 master cases here 10 there different parts of the country to gauge it. The key now is for them to keep on the mom and pops the jobbers what I call the meat and potato sales and surround the larger stores and they will follow. This is a marathon not a sprint I have said for me its a 3-5 year plan. I also didn't get in on Monster and we sold it. I not screwing up again. IF you live by the pps everyday you have to be a shot time player release news why secret. Veal is a smart guy and he also know its a long term game. Living by daily pps will make you crazy you have to see the Gestalt of this the Whole.

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