when a friend told me about hjoe 18 months ago I did some research on the product and company ,at that time they had one million yearly sales with one product ,so I said wow RISK VS REWARD OK SOUNDS LIKE A SOUND INVESTMENT for a new company and brand . the pps was around 0.35 at that time ..so fast track to today and its still a risk stock for me ,but I wont sell ,I really do believe they will turn this company around .for me its not that hard to generate 100 million in yearly sales ,cause I truly believe they have the right products ..why you say 100 million ,they have chosen a brand and category that yearly sales are in BILLIONS ,and for myself I love both products ...there is no reason management in the next year control 10 % or 20% of the energy shot market ... I will asses my investment when the first Q comes out in early 2015. ( lux says its a marathon not a sprint BUT THE MARATHON HAS TO START !!!!)