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Thursday, August 21, 2014 4:15:25 PM
PowWow's technology, dubbed a "real-time transformation engine," offers on-the-go access to select functionality or a subset of a business application's capabilities, instead of the whole application. As the company explains, organizations can give their mobile users "a customer loyalty purchase entry feature as part of a larger enterprise-wide CRM application, or stock trading features as part of a larger trading system."
What results is a mobile-optimized experience that adheres to the iPhone's user interface, complete with touch enabled perks like custom gestures and virtual keyboards. According to Andrew Cohen, PowWow's co-founder and CEO, organizations can deliver those targeted app experiences quickly. The company's tech "puts a company's Windows and Web applications on mobile devices in minutes, and those apps feel native, as if they were written for that device," he said Cohen.
http://www.datamation.com/mobile-wireless/powwow-streamlines-enterprise-apps-for-the-iphone.html
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