Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

You see $10/share? Wouldn't want to be next to you on the highway.

Resultant $3B valuation for a company with $1.5M in annual revenues (and 15% shrinkage year on year per most recent quarter reported, Q1), losses doubling year on year (2014 versus 2013), seems more than excessive.

Arguably $0.10, $30M, is excessive. And hard to defend fundamentals at current $18M valuation. Perhaps openings of the delayed stores in SW Florida and the sports bar will cause the stock to push higher, but at the end of the day have to make money.

And the business model of the reality show has not been disclosed -- hopefully not dilutive or cash draining for BCCI, but not clear how it is accretive. If a positive model, wouldn't BCCI have announced it??

I view BCCI as a trading vehicle, not a long term investment vehicle based on the fundamentals.

Anybody have any news on opening of the SW Florida location or the sports bar??