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Wednesday, August 20, 2014 12:07:53 PM
The spornosexual phenomenon, the desire of young men to look like David Beckham has just begun and could in a mass market setting mean lots of $$$$$.
Essentially, Musclepharm sells for close to $200 million in niche market and little in mass market. Adding more mass market channels and we could be talking about multiple times more sales in the future.
Better wish for Coca Cola or Pepsico acquiring Musclepharm than Hormel Foods (as for Cytosport) or Post Holdings (as for Premier Protein).
Internationally, Musclepharm is very popular due to it's UFC sponsorship. Brazilians, Eastern Europeans, Australians, Canadians, German etc love Musclepharm's products. Good for shareholders!
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