Be Active Holdings, Inc. (fka JALA)

[HunterT]

While I have been drinking the JALA cool aid as much as anyone here, I must admit I am a bit skeptical here. Surely anyone with as many shares as have been dumped lately is as aware or more aware of the impending PR that will announce the 300 store start to distribution. Certainly, they are aware of the "pop" this would give the pps. Then why all the dumping now? In a week they will sell off at twice today's value.....right?
I agree on the surface with all of the due diligence we have discussed here, but at this point we should be seeing some upward movement as we approach the end of the month. Buyers are here, but why bid it up as long as shares can be had so cheap?
Something smells fishy to me....hope I am wrong.....