DNA Brands Inc (DNAX)

[Ed the Trader]

"I wonder if they will be able to throw punitive damages in there too... now wouldn't THAT be something???"

I happen to be heavily invested in PPJ Enterprise (PPJE) at the moment, and the primary reason for my interest is that PPJ is RIGHT NOW in the middle of a civil trial against a former board director/client who stole millions from PPJ, started a competing company using stolen intellectual property and former PPJ employees who the former board director hired away from PPJ, and also contacted every PPJ client and told them to become clients of his new company because PPJ (he claimed) was cheating all of their clients.

In addition to PPJ (worth roughly $1.5 million) asking for $26 million in damages, they are also asking for punitive damages. The exact wording in the initial complaint is, "Plaintiff seeks punitive damages in a sum according to proof at time of trial," so once PPJ has made its case, they are going to allow the jury complete freedom to decide how much PPJ should receive in punitive damages. I would expect DNA to do exactly the same thing.

(Reference: Original PPJE v Grewal Civil Complaint,
http://www.scribd.com/doc/200257910/PPJE-v-Grewal)