Firma Holdings Corp. (FRMA)

[Sam Dan]

Following post from another site

I urge all shareholders and potential shareholders of FRMA
to read the 10Q filed last Friday . Full of important information as to old and new developments.

http://secfilings.com/searchresultswide.aspx?link=1&filingid=10155410

Regarding the new agriculturaldivision that is a new area of hoped for revenue. As well as the mineral division

The agriculture division plans to focus on two areas that offer scalable revenue:

- The first is from the sale of the SmartPac units. SmartPac packaging cartons will be sold by the Company and licensed partners to growers, packers and end-users for the packing, storage and shipment of bulk quantities of produce and flowers.


Currently, the Company has entered into a working relationship with an existing produce distributor towards the sale of produce and to initiate the sale of Firma branded produce. The Company has loaned the distributor funds to source fresh produce and sell to end users. The initial produce sales will use conventional packaging until the Company can manufacture SmartPac units in the needed volumes. Once SmartPac unit production stabilizes, the Company will begin shipping to certain strategic established clients in SmartPac units and benefit from the available system cost savings.
I have consulted with people involved in growing and shipping crops to end users[ grocery stores, florists,directly or through wholesalers.]
They state that most vegetables and flowers presently have a 2-3 week time frame from being harvested and received by the end user before deterioration occurs. Albertsons stated that they routinely expect 1\3 of a shipment to be too degraded to be sold at a prime pricing level!!
Since the Smart Pac packaging has a 6 week period before deterioration- such timing would allow shipment costs to be significantly lower as trains, trucks and boats could be used instead of airplanes.
Thus, while hopefully FRMA will report revenue flows from their present shipments of produce using ordinary cartons in the next couple of quarters, we can expect significantly higher margin profits once the SmartPac packaging is utilized.
Prove of the concept will be in subsequent 10Q!!