Irish, I want as much as you do, to see this company do something good. Unfortunately, today's PR only means Adaptive clients can now share videos to their FB pages through their Adaptive dashboard, that simply means, without having to go to Facebook.com and post it on their timeline.
This is super easy to do through Facebook’s Open Graph technology (available to anyone in the world that wants to use it). Believe me, it makes no difference whatsoever in their reach, they still can only reach their followers (people that have liked their page).