The shot market is bigger than Monster. 5hr Sales are going to be over 2 billion this year. I think it would be suicide for HJOE to do a drink and try to go up against coke , pepsi and red bull in the cooler. Coke bought because they were loosing cooler space from monster in many area of the country they always control the cooler and that was the investment as well as energy is always growing it was a two fold play.
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