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Red Bend Software Named Finalist for "Red Herring 100 North America" Awards
The Most Promising Technology Ventures Will Be Honored at the Red Herring Spring 2006 CEO Summit

Last Update: 2:26 PM ET Apr 5, 2006

FRAMINGHAM, MA, Apr 05, 2006 (MARKET WIRE via COMTEX) -- Red Bend Software, a leading provider of mobile software management technology, has been named one of the top 200 contenders for the annual "Red Herring 100 North America" list. Well over 1,000 privately held technology companies submitted to this year's edition of the prestigious award, giving evidence to the invigorated innovative and entrepreneurial strength of the technology ecosystem.
High-quality companies
"We can see the resurgence of the tech sector reflected in the quantity and variety of excellent companies that we had to chose from in putting our list together," said Joel Dreyfuss, editor-in-chief of Red Herring. "It was difficult to choose the 200 finalists, and we are very happy with the stellar quality of the companies on this short-list."
"Our selection as a finalist for this award recognizes how well our innovative product has been accepted in the market," said Yoram Salinger, CEO of Red Bend Software. "Our firmware over-the-air (FOTA) technology has been adopted by most of the world's leading mobile handset makers to efficiently and securely deliver compact firmware updates to mobile phones already in users' hands. Additionally, mobile operators and application developers are enthusiastic about our forthcoming embedded feature delivery technology, which allows them to deliver new handset features over the air. Our customers benefit from new revenue opportunities, enhanced customer service and lower support costs."
More than just buzz
The "Red Herring 100 North America" award is an important part of Red Herring's tradition of recognizing new and innovative technology firms and their entrepreneurial founders. Red Bend Software and the other nominees were rigidly evaluated on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. This unique assessment of potential complemented by a review of the actual track record and standing of a company allows Red Herring to see past the "buzz" and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.
Bringing together the best
As part of this tradition to honor innovation and entrepreneurship in the business of technology, Red Herring will again host "Red Herring Spring," a two-day invitation-only summit for the CEOs and founders of the Red Herring 100 winners and finalists in Monterey, Calif. The summit's C-level attendees will convene under the theme "The Pursuit of Disruption" to discuss major trends and opportunities and to explore partnerships, alliances, investments, and M&A activities. Further information regarding the event and how to register is available at http://www.herringevents.com/rhspring06.
About Red Bend Software
Red Bend Software helps mobile phone manufacturers and network operators accelerate the adoption of new services and features, respond rapidly to customer problems and reduce support costs through mobile software management solutions. BenQ-Siemens, LG Electronics, Sharp, Sony Ericsson, and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) technology to quickly and reliably deliver compact firmware updates to mobile phones already in the hands of users. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with corporate headquarters near Boston, Mass., and offices in China, Israel, Japan, and the U.K. More information about Red Bend Software is available at www.redbend.com.
About Red Herring
Red Herring is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring reports on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com.

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