Yappn Corp. (YPPN)

[pointofreturn]

Now let’s look at FotoYapp…


Screenshot 1 - iPad desktop Screen: New FotoYapp launch icon bottom right


Screenshot 2 - Android Home Screen Showing FotoYapp launch icon top right


Screenshot 3 - User News Feed Home Screen including:
- User Feed
- Getty Images Feed
- Getty Images Pics of the Day
- People and Brands that User Follows

It looks like each row of photos represents a category on a user’s home page.


Screenshot 4 - User Uploaded Media and Social Results

Here it looks like user ‘Robert Cole’ has uploaded his own photo, which is then shared on its own respective page, and other social results which are similar in nature (differentiated by tags?) are then aggregated, and can be sorted by social media network.
Depending on how many filters Yappn comes out with, I am only imagine the possibilities. They’re taking a great idea that is feverishly catching on, the social wall, thus being complimentary not competition to the major social networks that are out there that everyone already uses, and they’re making it easier on people, while at the same time integrating some very intriguing and cool user features such as the ability to converse with anyone on the globe about any topic, in this case, through pictures! I think that it’s very compelling from a user perspective.


Not to mention that brands can seemingly control their own ad content, which again presumably, is very targeted.


Screenshot 5 - Getty Images Verified User Image.

What really intrigues me here is that users, at least in my experience, have never had access to licensed content from the Getty database. If you’re not familiar with Getty, they’re probably the foremost stock photo and media agency in the world. Major news outlets and media publications which content from their databases for an overwhelming amount of media they share. So by allowing your average person access to this content, presumably in real-time, is unprecedented.


Screenshot 6 - Global Social Results For Getty Images Media.

Not to mention that I think that the Getty “Pic of the Day” and the focus that FotoYapp seems to have on that is brilliant. People love commenting on photos and discusses real-time events. FotoYapp can be a destination for this. Users from around the world can converse in one thread, to discuss one important topic (or photo). Sure, they could go anywhere and comment on a photo, but to be able to actually converse with people from around the world about it is very cool and brings a totally different perspective to something. If people do indeed use FotoYapp how I can envision that will be A LOT of eyeballs for advertisers!

FotoYapp builds on the idea that “a picture is worth a thousand words” by revolutionizing social engagement allowing images and content to be linked to each other and shared instantly, in almost any language substantiating the thought that complex ideas can be conveyed through visualization.