Marani Brands Inc. (MRIB)

[jjphillips]

I was invested in this from about December until late April. I made a lot of money here. Got out when the gettin' was good.

The company was not and is not worth 3-5 cents. The international contracts are BS, IMO, and if they do materialize, the size of the contracts are absurd.

This is for me 100% about domestic distribution. I keep a close eye here, chime in from time to time. I'm trying to figure right now if it is a good time to get in. My opinion is, it is not.

I would hope by the end of the year they improve their distribution 10 fold and have their supply chain problems worked out. 100 sales reps ain't happening any time soon, but I applaud them for having that plan in place. That is how a real liquor company operates.

How I would go about growing this company:
1) Focus on LA the surrounding areas ONLY.
2) Get 5 sales reps out there and put it in every bar and store you can find. Do whatever you have to do. Incentives work very well.
3) Get distribution at any cost. Worry about profitability later.
4) Prove your brand and your business model, then replicate that same model in other markets.

The idea of expanding to other states is dangerous when you can't even succeed in your own back yard. What is the big freaking hurry? Why stretch your resources so thin?

If you are in 3 markets and one of them fails, it can bankrupt you.