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Re: kayakzz post# 87822

Thursday, 08/14/2014 9:15:35 PM

Thursday, August 14, 2014 9:15:35 PM

Post# of 123645
It depends what kind of marketing agency you have. Targeted online video and display ads can be affordable and effective. If you're good enough, you can target specific zip codes and demographics.

If it's for TV, it is a complete waste until you have distribution. And even then, most marketing on TV is a branding message. You need to constantly remind consumers of your product.

In LA, you can probably get some spots for about $10k a month. How many spots and where do they air, I'm not sure, but you get on TV for that.

If you're in only 20 stores, you'll need to move a lot of product to cover that.

A better idea would be out of home advertising, such as bill boards, in areas in close proximity to the stores that you are in.