As Amazon has done in other areas, the company will aim to undercut competitors with aggressive pricing. Amazon said users who sign up before Oct. 31 will receive a promotional low transaction rate of 1.75% on swiped transactions until January 1, 2016. After that, users will pay a flat rate of 2.5% on all swiped transactions. In comparison, Square charges merchants 2.75% per payment, while PayPal charges 2.7% per credit card swipe or PayPal transaction. Intuit's swipe rate is 2.4%; however, its customers can pay $19.95 a month for a lower rate of 1.75% per card swipe.
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