JRjr33 Inc (JRJRQ)

[snowgeek]

http://en.wikipedia.org/wiki/Form_S-1

They are saying they are doing an uplist and stock offering (re-ipo ) and hope to raise ~$70M during the secondary offering. This will only happen once they uplist to the NYSE MKT and liquidity follows. This form outlines their prospectus and plan.

If the target price is $20 and the offering is successful at that price, that equates to ~3.5M shares being added to an OS of ~50M and float of about 16M after an assumed RS of 10:1. Of course the number of shares offered could vary depending on how the institutions view CVSL (whether the price goes up or down).