Yeah, the L2 thing hurts sometimes, but I'm solidly green on my portfolio and for what I do as a day job L2 wouldn't help much.
As for the analysts, I've learned to pay attention to them with only slightly more regard than board forums. I had American Airlines at .50, then sold on analyst advice despite $2 billion in cash on the books and an incredibly strong brand. I avoided Netflix last year because of analyst advice- 50% increase since then. I also avoided AK Steel that has seen a long standing 300% increase in pps. Analysts make money on their technical opinion, which doesn't really have much to do with accuracy. Not much different from a talk radio show host.
King is in a market that is still young but is solidly in the realm of $500 million in net annual revenue with a growing product line. So, when you say "has no product" I have to wonder what you're talking about because they are selling "something".
There are companies with literally no earnings that are trading better than King. The market is irrational, but balances out with time. As I see it, King will be on top of the game in the long run.
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