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NanoTech inks IMAX content deal for UltraFlix 4K service
Details
Michelle Clancy
| 08 August 2014
NanoTech Entertainment has secured the rights to a slate of Giant Screen features for its UltraFlix 4K UltraHD online network, bringing content to connected TVs that is typically seen on IMAX screens.

The channel will offer 15 films originally produced for IMAX and other Giant Screen theatres. 4K Studios, a NanoTech subsidiary, will use its film proprietary post-production processing technology to convert films originally captured on 70mm film to consumers in streaming digital 4K UltraHD.

The 70mm format has roughly 18,000 lines of resolution, making it naturally compatible with 4K delivery. Many of the films have been scanned in 8K resolution, and then down-converted to 4K.

"The demand for 4K content is growing even faster than analysts originally anticipated, and I am pleased with how swiftly NanoTech has secured major 4K content deals that I'm sure consumers will get excited about," said Tom Cosgrove of NanoTech's Content Advisory Board. "NanoTech's 4K workflow will allow these Giant Screen Features to be seen as they were intended in Ultra-High resolution and will expand the audience for these beautiful films."

With a focus on educational and nature content, the Giant Screen films that will be available on UltraFlix by this fall will include: The Ultimate Wave Tahiti; Rescue; Legends of Flight; Fighter Pilot: Operation Red Flag; Bears; Van Gogh; Arabia; Space Junk; Mummies: Secrets of the Pharaohs; The Last Reef; Dolphins; Coral Reef Adventure; Alaska: Spirit of the Wild; Adrenaline Rush: The Science of Risk; and Antarctica.

"We are very excited about UltraFlix being able to deliver the magical entertainment experience of Giant Screen films to consumer living rooms in stunning 4K quality," said Aaron Taylor, NanoTech's executive vice president of sales and marketing. "IMAX Corporation received an Academy Award for its method of filming and exhibiting large format, wide angle motion pictures and these Giant Screen films shot primarily on 70mm film are more than ideal for being delivered in 4K Ultra High Definition. 4K provides the consumer a deeper, richer, more immersive viewing experience, and these Giant Screen films can take full advantage of these features. These films looked crystal-clear on IMAX and other Giant Screens up to 100 feet wide, so when they are shown on TV screens anywhere from 30" to 100", they look simply stunning. You really feel like you are there."

With the Giant Screen titles, UltraFlix has more than 350 hours of sci-fi, action/thriller, comedy, drama and family movies as well as extreme sports videos, concerts, TV shows, special events and moving murals, plus 100 hours of free content.



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