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OT: SRS Labs Announces Availability of WOW(TM) and VIP(TM) for Texas Instruments' Low Cost, Power-Efficient TMS320C55x(TM) DSP Family

New eXpressDSP(TM) Compliant Algorithms for Audio and Voice to Improve Performance of the New Generation of Cost-Sensitive, Handheld and Internet- Enabled Multimedia Devices

SANTA ANA, Calif., May 15 /PRNewswire/ -- SRS Labs, Inc. (Nasdaq: SRSL - news), the world's leading provider of innovative audio and voice technology solutions, today announced the availability of its two eXpressDSP(TM) compliant algorithms, WOW(TM) and VIP(TM) for Texas Instruments Inc.'s (TI's) new high-powered TMS320C55x(TM) DSP generation for the coming wave of cost- sensitive, portable-Internet products. This new solution will provide the customers of both companies with low-cost, power-efficient DSPs to run SRS Labs proprietary audio enhancement and voice intelligibility technologies in new cost-sensitive hand-held and Internet multimedia devices.

The first algorithm is the SRS Labs' award-winning WOW audio enhancement technology for the improvement of audio dynamics, image-field width and height and bass performance of stereo audio played over small speakers or headphones. The second algorithm, VIP, Voice Intelligibility Processor, creates dramatic improvement in clarity, quality and intelligibility of voice in telecommunications applications such as cellular phones, PDAs, headsets, hands-free devices and voice over IP applications. The Company previously announced availability of eXpressDSP-compliant versions of these two technologies for TI's TMS320C54x(TM) DSP generation.

``Devices integrating voice communication, digital audio and entertainment are growing at a record pace,'' said Alan Kraemer, Executive Vice President of Technology and Business Development, SRS Labs. ``To stand out, products need to be differentiated through incorporation of unique features and superior performance. Proven audio and voice technologies from SRS Labs already enhance the user experience in millions of consumer products worldwide. Now the availability of these technologies on TI's DSP platforms provides powerful audio and voice enhancement capability to portable embedded devices. With TI's new C5502 and C5509 processors running SRS Labs' WOW audio enhancement algorithm and VIP voice intelligibility processor, the end customer now has a single chip solution to bring products to market faster than ever with the features users are demanding.''

TI's new TMS320C5502 DSP, the new price-performance leader in TI's programmable TMS320C5000(TM) DSP platform, meets the demanding cost and power budgets required by today's personal systems, with up to 400 million instructions per second (MIPS) of performance at $9.95 in 10,000 volume units. The TMS320C5509 DSP is the most highly integrated general-purpose DSP tailored to enable a new generation of Internet media entertainment appliances, personal medical, personal identification, security, digital still cameras, personal video cameras, or any combination of these applications.

``SRS Labs' participation in our Third Party Network has brought important audio and voice algorithm enhancements for our customers to choose from as we launch our new 5502 and 5509 DSPs,'' said Christine Wu, TMS320C5000 marketing manager, TI. ``By working with TI and SRS Labs, product engineers will be able to move quickly to bring the best audio and voice performance possible to portable, Internet-enabled products.''

SRS Labs' WOW and VIP technologies have completed the eXpressDSP compliance testing program with TI for both the C55x and C54x generations and are available for immediate testing.

About WOW

WOW(TM) is a patented, stereo playback enhancement technology that processes a stereo signal to provide significant improvements in dynamics and bass performance of audio, especially when it has been digitally compressed such as MP3 and WMA formats and audio CDs. Ordinary stereo presents rather limited special presentation and often lackluster bass, especially when played through wireless, mobile and personal/portable players with small speakers. WOW improves the dynamics of stereo audio, reduces the ``tinny'' sound and enhances bass performance of speakers and headphones. As a result, manufacturers of mobile or small devices can dramatically improve their product's audio performance without enlarging the speaker size.

About VIP

VIP (Voice Intelligibility Processor) is a patented, DSP-based voice technology with a very small footprint. It is compatible with any other voice-related technology including echo and noise cancellation processes. It provides remarkable improvements in speech intelligibility, especially in environments with high levels of ambient noise or if the speaker does not articulate well. VIP works by selectively augmenting speech formants with minimal increase to the overall Signal Pressure Level (SPL). By carefully refining the portion of human speech that is responsible for real cognition, VIP provides dramatic enhancements to the intelligibility of the spoken word. VIP is particularly effective in portable products that are frequently used by consumers in noisy environments such as airports, city streets, and sports stadiums providing significant improvement to voice intelligibility and voice quality on cellular phones, hands-free devices, digital voice recorders, text- to-speech engines, Internet telephony and other voice communication applications.

To learn more about licensing SRS Labs' WOW or VIP technologies contact the SRS Labs sales department at [phone] or email [e-mail].

About the TI Third Party Network

The TI TMS320(TM) third-party program is the most extensive collection of global DSP development support in the industry, with more than 400 independent companies and consultants providing TI's customers with a broad range of application software, development hardware and software and consulting services. For more information on the TI third party program, please visit www.dspvillage.ti.com.

About SRS Labs, Inc.

SRS Labs is the world's leading provider of audio and voice enhancement technology solutions. SRS Labs' business consists of licensing audio and voice technologies to manufacturers of consumer electronics, telecommunications equipment, game developers, and wireless and cellular phone manufacturers and also markets products for semi-pro and professional audio signal processing. The Company's Hong Kong-based subsidiary, ValenceTech is a fabless award-winning leader in the design, manufacturing and distribution of components, integrated circuits, and sub-assemblies. The Company's subsidiary, SRSWOWcast Technologies, licenses audio and voice technologies for broadcasting and Internet streaming. For more information, visit http://www.srslabs.com.

SRS, WOW, VIP and the SRS symbol are registered trademarks of SRS Labs, Inc.

For further information, please contact Joanna Skrdlant, Director of Marketing of SRS Labs, Inc., 949-442-1070, ext. 5138, [e-mail]; or Tila Pacheco of TilaPR - Media Relations, 714-256-8452, [e-mail], for SRS Labs, Inc.

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