Minerco Inc (MINE)

[Miss Buttons]

My concerns are the same, especially with the concerns with adhd, celiac, and autism with food coloring like red dye. The colors are very bright in the Vitamin Fizz products, but it also markets to the kids and teens who are drawn to bright colored beverages because they usually contain more sugar. I think that is the happy medium this product comes to; kids will pick it out because of how it looks, parents will read the label and thank the nutritional gods. Hook the young ones, the older folks will follow, imo. The marketing team knows what they're doing.
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