Marani Brands Inc. (MRIB)

[Matthew Berg]

One thing I caught in the Money TV thing. Dan said the promotion created a 500% increase in sales. Do I believe that? Yes. But it's double speak. It only means they sold nothing in the first two months. Here's my scenario. Each store took four cases or 24 bottles. Run rate average per store was 10 bottles a month leaving each store with 4 bottles for the promotion. Clearance of the remaining stock produced a high run rate based on one day. Was it 500%? Sure, why not but it is deceptive and misleading. If it were of any scale greater than that you wouldn't be seeing five year old tax stamps on the promotion bottles. This is why getting the numbers not just the news is important. Words can be twisted. Numbers are empirical. You made $x in profit not the profit will be pleasant. You sold x units, not you sold out. It's all relative. Like I said, if the real numbers were good they'd be announcing them with excitement. Instead they chose to hide behind percentages, buzz words, attention getting terms like sold out and all the things that allow the truth to be veiled.