Well, no offense but that's not the impression that has been given nor the concept that's being presented here on the board so aggressively. It's a two way street. Either national ads are coming or they're not. Saying what you're saying is simply rationalizing the lack of national ads. So just to clarify, there is no immediate plan for national ads and Marani is going to run regional cable/affiliate ads in California for a while and then go through the same process 49 more times for the other 49 states? That sounds like a very long tedious plan to reach small audiences but so be it. And going by your estimation of their approach, the audience is going to be incredibly small for quite some time. I'm in San Francisco so I won't be seeing any ads because you can't buy Marani here. Also live half the year in Miami and it's the same deal there. They're licensed in both states but out of three of the biggest markets in the country their advertising needs to be contained to just Southern California. Doesn't make much sense to me in pursuing any type of significant volume sales plan.
I still believe a better approach is to go national and if they're not covered in a given market, no biggie. It doesn't make the company look bad either. If enough people come in and ask for it the distributor or retailer will begin to take notice. And it is a plan that most certainly covers a significantly larger audience in the markets they do operate and are available for sale with a far more simplistic media plan and buy. The nickel and dime media and events is tedious and ultimately more costly approach in time, effort and management.
