High Performance Beverages Comp. (TBEV)

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High Performance Beverage Co. Hires Steven Plumb As Chief Financial Officer

Aug 05, 2014 (eTeligis.com via COMTEX) -- CAVE CREEK, AZ, United States, via ETELIGIS INC., 08/05/2014 - - High Performance Beverage Co. (OTC PINK: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to announce the appointment of Steven Plumb as the Company's new Chief Financial Officer.
Mr. Plumb is a Certified Public Accountant and senior finance executive who provides Chief Financial Officer, SEC reporting, and M&A services to public and private companies. He specializes in assisting companies in areas of capital raising strategy, financial reporting, SEC reporting, and corporate governance. With over 30+ years in accounting and finance, Mr. Plumb has developed an expertise in roll-ups, reverse mergers, private equity and VC backed ventures.

Michael Holley, High Performance Beverage, President, stated, "We are happy to introduce Steven Plumb as our new corporate CFO. He brings a wealth of experience and expertise in many areas that will broaden our abilities to successfully grow our company." He also stated, "We look forward to continuing to bolster and add to our corporate infrastructure in order to successfully meet and exceed the demands of our business model."

Steven Plumb stated, "I am very excited about the opportunity to work with High Performance Beverage. My years of experience in working with public companies will certainly help in taking the Company to the next level."

As previously reported, the Company was scheduled to meet with a big box retailer in July. The Company is pleased to report that the initial meeting did take place and High Performance is now awaiting a date for their second meeting in order to further discussions for potential sales and distribution of Throwdowns' High Performance Sports Drink.

Additionally, the Company is in the process of consolidating and paying off convertible notes, thereby reducing potentially toxic debt, as they restructure their finances and prepare to bolster their financial statements.