APT MotoVox Group Inc. (MTVX)

[Kool Aid Man]

Here's the >>TRUTH<< about today's PR

APT today claimed they "Predict Record Sales of MBX Product Line for 2014." That's the headline. http://ih.advfn.com/p.php?pid=nmona&article=63169243
I based my conclusions on >>APT's claims<< of the number of units they "predict will SELL" this year.

It's also clear this claim is limited the "MBX" line and nothing else.

Kmart.com currently offers >ONE< MBX mini bike online at $380. Sears.com offers >TWO< --the same one Kmart.com does plus a little "electric MBX" that lists for $192. So it's safe to use those numbers in any calculation. Therefore, if APT manages to make good on today's grandiose "prediction" customers will spend a total that falls somewhere between--->

20,000 x $192= $3,840,000 gross retail sales

and--

20,000 x $380= $7,600,000 gross retail sales

Those are the numbers based on APT's "prediction" (20,000 units sold) times what these items are currently listed for online by their "BIG BOX" retailers right now. Those are retail numbers--->>BEFORE<< any dealer discounts AND costs of production/sales/transport/overhead/returns etcccc. I certainly realize APT sells other products.. but apparently not nearly as well as the "MBX" line.

On May 6th of last year, Troy Covey stated-->

"The Company reported revenue of $10.5M for 2012 and is forecasting $20M for 2013 and $68M for 2014. They are in the Big Box Retailers and order demand exceeds current supply capabilities." http://www.prweb.com/releases/2013/5/prweb10701283.htm

NOTE: Covey's claims of "revenue" and "sales" fail to state whether they are "gross or net." Either way, they should be reflective of what APT takes in.. not the total gross sales enjoyed by Kmart, Sears etc: http://smallbusiness.chron.com/definition-sales-vs-revenue-22279.html


IN MY OPINION--- it appears unlikely --based on Troy Covey's statements then and now-- that APT is on track to post "record sales." Granted he did limit his claim to the "MBX line" and, yes, I do know they sell other things. But before anyone gets too excited it would be worth hearing his forecast for "total sales" of all products for 2014.

Covey claimed APT "reported revenue of $10.5M for 2012." It'll be interesting to see if that jives with what the auditor finds. And it's safe to assume his prediction of "$20M for 2013" likely fell far short. This is based on his own statements such as financial issues "caused us to miss much of our spring [2013] business," top executives defecting in May/June at the very time Troy announced his desire to go public, the appearance of toxic financiers, a lockbox that lasted until the Ironridge deal removed it this spring. And it's clear to me that "demand >>DID NOT<< exceed current supply capabilities" as Troy claimed. Rather it seems what was exceed was his ability to pay his bills.