Panache Beverage Inc. (fka WDKA)

[thesmalls]

and the stock options do not immediately vest. they vest over periods to help insure long term involvement/attention by those receiving the options (the way almost ALL options and stock awards should be given).

i was a heavy buyer in the mid to high $0.20s and low $0.30s. obviously i would have liked to have waited about two more months to have been a heavy buyer but c'est la vie. i have too much tied up in this at this point to wait for turnaround. if it remains at this level for another couple of months - i will lower my cost basis and then sell the higher cost based shares at the end of the year for the tax loss. however, right now, i have risk capital employed elsewhere and have these shares as a long term hold.

i still like the company/brand but am obviously concerned about the complete mgmt overhaul and lack of strategic specifics with current brands vs distillery and feel the company should provide some guidance going forward to confirm the viability of the brand/revenues in 2014 to provide credence for the shakeup.