You compare this to a Fortune 500 company? It's not. It's not even a revenue positive company. It's a mom and pop at best. Margrit is not some big time executive. She's a failed collection agent who decided to start a vodka company. She's not a commission man knocking on doors that needs a car for business. Just because they're public doesn't mean they should be shelling out bucks like it was IBM to everyone who calls themselves an executive. she isn't she's an overweight 52 year old woman with no experience, no background in the field, a track record of miserable failure and a penchant for largesse that should not be tolerated.
This is not a corporation under those standards it's a startup. That's the problem. The siblings are treating it like a personal piggy bank hiding behind the standards of companies 1000X their size and sales. They're sucking money out of this company any and every way they can. Cars, health insurance, life insurance, personal expenses, friend's charities, shell companies, non arm length stock deals, hokey inside employee programs, doing deals essentially with themselves without controls or governance. What spirits company sponsors Armenian charities as a habit which have no branding impact whatsoever and no media coverage other what the company can hype it as? And $200K salaries for all of them? What do they do? None of them have a single ounce of experience or background in the industry. They failed so miserably the first time around there's no doubt it's just going to happen again.
Right now there is not a single different approach in their game plan. Not a single one. False promises of international contracts delayed and eventually never happen. National retail placement tests that go south and fade away after poor sales. Lots of cheesey PR and events and promises of more that never happened and then we find out the company being paid for such had Margrit as its president. This whole thing sticks to high heaven and not a single person has an explanation for it other than to try and negate or hide the facts to try and keep the pps from crashing like a rock which it eventually will.
