Marani Brands Inc. (MRIB)

[Matthew Berg]

What was verified? What is old news? A post was made referencing a letter opining that Marani was honestly reporting and truthfully reporting to OTC and the fact is they were not and still are not which is not old news but current news. It can't just be blown off. It is far more material than speculation on sales and vapor marketing, advertising, PR and infomercials.

Speaking of which, did you know that after taking in many, many millions of dollars in 2009 from investors Magrit spent less than $7,000 on marketing and advertising and only $17,000 in 2008. It's in the 10Ks if you'd like to check. How can a company spend only $25,000 over two years on a consumer product let alone take in and burn $30,000,000 with virtually $0 going to the most important aspect and plan for any consumer product? These PR events are bogus too. They're all a machination of Zodiac Brands which Margrit probably gets a cut out of. The Armenian charity? The boat race no one saw? The Seattle Sound Festival (first year by the way, with not a single name I recognize attending). How much is she dumping on this garbage and more importantly to whom?

I probably spend less for a single event and get major television coverage 14 weeks a year live and another 14 weeks rebroadcast which is what Marani should be doing but I think these cheesey events are inside deals and using real PR and sponsorships would take money out of her pocket. And if you think Marani can't do it, here's proof it can be done, and, any day of the week I could have Marani on television the next two weekends on a major network (FOX). But they would never do it because they've got some deal going on with Zodiac.

Proof it can be done...

http://www.imsa.com/imsa-tv/episode/2014-indianapolis-motor-speedway-race-broadcast?invalidate-cache=1399347669

This sponsorship was signed, sealed and delivered for this event in under a week right down to graphics, literature, collateral, hospitality and not to mention 25,000 in foot traffic. Just see what effective sponsorship can get.

Points of interest, 16:35, 103:15, 104:32, 105.04, 109:54, 114:30, 115:16, 117:00, 122:50, 124:22, and most of all 125:11 and 127:45. Just look at all the National TV time on FOX and I bet it was cheaper than what Marani is paying Zodiac for unattended, esoteric, third tier unknown events with no national impact or branding at all. I believe the network audience for ths example was over three million, another two million on the internet live feed and a million more on the archived broadcast. That's marketing my friends. By the way, other spirit companies represented there were, Patron, Martini, Absolut, Bacardi, a ton of smaller companies like MRIB and many others. MRIB marketing is a mess and even a part timer like myself could do better.