I would be nervous--but for our SECRET WEAPON.
If you read his bio, if anyone can turn it around, he can.
Read about His exploits with smashbox Europe.
On the night of their launch in 1998, a Smashbox PR was allegedly drugged and raped by someone thought to be a friend of the Factors. http://www.independent.co.uk/news/uk/this-britain/member-of-playboy-set-used-drugs-to-rape-me-707024.html http://beautyschooltryout.blogspot.com/2012/04/smashbox.html http://www.britishbeautyblogger.com/2010/05/can-smashbox-ever-start-over-in-uk.html
No one was charged, however, many beauty editors avoided Smashbox and gave it very little coverage. With the beauty industry turning its back on the brand, it struggled to make its mark.
In 2006, John Labonty joined Smashbox Cosmetics as Vice President/General Manager of the International Division where he led an aggressive expansion of the business. http://www.ssj.org/files/CareerWorkshop8.pdf
John Labonty turned this around. I believe he will turn Boldface Group around also.
Mr. John C. LaBonty is President, Chief Executive Officer of BoldFace Group. Mr. LaBonty currently serves as President of LaBonty Consulting Inc. He has served as President of SeaCliff Beauty from December 2012 until July 2013 and has also served as Vice President and General Manager of International for Smashbox Cosmetics from 2006 until 2011, where he grew gross revenue by more than 400%. He has led multiple sales, marketing and general management organizations with both companies within North America and internationally. In addition to his extensive consumer experience, Mr. LaBonty was the Vice President of Sales and Distribution for Citigroup's Latin America consumer division where he oversaw a $2.3 billion organization of more than 10,000 personnel spanning 19 countries. Mr. LaBonty holds a B.S. in Marketing and Advertising from Indiana University in Bloomington.